7 Ways For CMOs To Reduce Costs While Driving Growth And Efficiency

 As marketing rapidly evolves, CMOs face a formidable challenge in finding effective ways to reduce customer acquisition costs (CAC). With escalating economic uncertainty, the pressure to cut costs has reached unprecedented levels. Whether you helm a Fortune 500 company or a nimble startup, lowering your CAC is a paramount objective.

While paid media spending continues to soar as a viable response, resulting in soaring customer acquisition costs, another simple yet powerful solution exists: Search Engine Optimization (SEO).ou can dramatically slash your CAC by implementing a meticulously designed SEO strategy. Prashant Puri, CEO and Co-Founder of AdLift, estimates that a robust SEO strategy can reduce customer acquisition costs by

You can dramatically slash your CAC by implementing a meticulously designed SEO strategy. Prashant Puri, CEO and Co-Founder of AdLift, estimates that a robust SEO strategy can reduce customer acquisition costs by 60%. Elsewhere, a recent study from Econsultancy and DeepCrawl found that 42% of top performers strongly agreed that search results performance is a key indicator of business health, while 89% of marketing leaders agreed that organic search will drive more revenue for their business.

A People Also Ask (PAA) Box can be a treasure trove of question-and-answer goodness to help users discover further information related to their initial search query. Leaders should craft highly targeted content that enhances organic search visibility by diligently analyzing and addressing user questions. Incorporating relevant keywords and providing comprehensive answers to PAA queries will elevate your SEO rankings and better attract qualified traffic.